Yo, this SolidWorks Animation plug-in is pretty awesome. It's keyframe style animation, so you can change any of a number of parameters (view orientation, location of assembly components, even opacity/transparency of objects) and SolidWorks will interpolate a smooth transition from the previous state. This is really awesome compared to earlier versions, where the only way to animate the model was to do a physical simulation (e.g. a geared system meshing, or a pendulum swinging under gravity). Which meant moot when all you wanted to do was zoom around the model and show different detail views.
The latest update is the ability to animate from a specific camera view, which even has adjustable depth of field, as I was telling Eli. You make a dummy part that acts as a "sled" for the camera, and then you keyframe a path for the sled to travel.
[OK enough geeking out]